Curated shopping.

CurateList is a personal shopper app for Shopify: a human picks the products, writes a one-line reason for each, and sends the result as a branded page on your own domain. There is no algorithm choosing on your behalf and no widget bolted onto your product pages. The list exists because someone on your team decided these six things belong in front of this one customer.

That distinction matters when you search for a personal shopper app and find recommendation engines instead. Recommendation apps guess at scale from browsing data. CurateList works at the scale of one — the stylist who already knows the customer wears a 38, the gift-shop owner who remembers last year’s order, the B2B rep who has a buyer’s spring assortment in their head.

Every list becomes a shoppable page on your store’s domain — your logo, your fonts, your product photography — reachable from a link you paste into email, SMS, WhatsApp, or a DM. The customer opens it on their phone, reads your note under each product, taps Love It or Not for Me, and adds what they want to a real Shopify cart. No account, no app to download, no password.

You see every view and every reaction as it happens, and each list reports the revenue it produced. When a customer marks four of six picks “Not for Me,” you know before they go quiet — and the next list is better for it.

Stylists and personal shoppers who send outfit edits after an appointment. Boutique owners who text regulars when new stock lands. Gift shops building a “for your mother-in-law” shortlist from a two-line brief. Interior designers assembling a room. B2B and wholesale reps sending a buyer a pre-approved assortment with the trade discount already attached.

It is deliberately not a clienteling CRM: there are no per-associate seats, no POS integration, and no customer profiles beyond the lists you have sent. If you run a floor team across several stores you will want a full clienteling platform — we compare the options in our guide to personal shopper apps for Shopify — and CurateList works alongside it as the curated-send layer.

The Free plan covers 10 lists and 5 customers a month with email sending, reactions, the cart permalink, and basic analytics — enough to run a real test on your best customers before paying anything. Starter is $7 a month for 100 lists and 50 customers, and adds custom email templates, discount codes on lists, scheduled sends, revenue analytics, and removes CurateList branding. Pro is $15 a month for unlimited lists and customers, plus list expiration, PDF export, and custom branding. Paid plans carry a 7-day (Starter) or 14-day (Pro) free trial and are billed through Shopify.